Last week I attended the launch of the AW16 collection from Penneys. On a wet and miserable morning we headed to Penneys HQ and were treated to a sneak peak at the new collections. There was something for everyone, ladies, men, children and homeware were all included. I’m going to focus on collections for the ladies.
There were a couple of key collections. Studio 54 is very much a festive Christmassy range. It is inspired by disco. There are lots of ruffles and shiny fabrics. Studio 54 has plenty of sequins, embellishment and faux fur.
The Artisan collection contains lots of embroidery, patches and embellishment. Artisan is very folky and bohemian. There are bright colours and looks resembling tapestries. There is also a military influence with jackets and lapels.
If you are a 90s girl then Downtown is for you. This collection is about bodycon dresses with bomber jackets and runners. There are varsity jackets, badges, chokers and backpacks.
Winter Garden contains the most beautiful vintage inspired coats and jackets. There are dark wintery colours with bold floral patterns. There is a selection of faux fur, hats and berets and scarves. These pieces are a key winter look for anyone.
I want to talk about some of the purchases I’ve picked up since the event. The first think I bought was some Disney pjs. They are covered in Disney villains as part of the Team Bad collection. There is also a set covered in princesses as part of Team Good. … Read the rest